In today’s world of internet, you can see how business competition is tussling between SMS marketing and email marketing channels. Both are effective in their respective areas. People are now trying every end that could help them in building a very strong network of clients and customers. They are launching different areas of marketing strategies so that they can get a maximum targeted audience. People want engagement besides just getting informed. They want to participate in order to access the marketing information of the product. There are several and certain ways that can help in striking the lightning cord of communication with the large mass of the population in a very short span of time.
People are now open-minded in trying new and exciting methods to achieve great heights in business, and for that, they are ready to integrate the latest technology-based methodologies in their traditional marketing ways. This can help in providing the boost that can further lead to the straight path of success for the product and services that you are offering to the customers. Various business heads face a hard time in deciding which of the methods will be suitable for channelizing their marketing strategies to a large number of people. People believe that marketing can do well if worked out through SMSand this can be the limelight of the business attraction.
Seamlessly connecting with a large number of people
At the forefront of the digital media, it is very important that you should be able to initiate interacting with the targeting audience you are thinking of converting in your customers. You know that SMS is quick in establishing the spontaneous connectivity with thousands of users at a time. This can be a very in numbers on comparing to the email. There could be the chances that any of your marketing messages can directly be either counting as spam or can be landing in the junk folder of the recipient. In case of the message through SMS, it is pretty sure that it will land safely in the inbox of the recipient and could be read on time. People like the way of getting connected at the global level and that could be obtained seamlessly and ceaselessly with SMS marketing. You can start the SMS marketing at the global level through the text messaging API which can control delivering a message to thousands of contacts at a time.
Managing the costs effectively
Various organizations that conduct their business at the global level spend the millions on a budget of launching a high-tech campaign for marketing their product and service out to the public. People want to invest less in marketing and believe in the mantra of getting more turnover in their businesses. Thus, the cost has become the indecisive part of launching the marketing campaign. The costs involved in launching the campaign for products and services through SMS marketing are quite costly as compared to Email marketing. However, if you talk about the turnaround than you can see the difference in the response rate of marketing through SMS and Email. On an average, if the marketing is being channelized through SMS then out of 5 people, four will get to read your promotional message, and you can be able to get more benefits from it. On the other hand, if compared with the email marketing, it is likely seen that out of 5 people one will get to open their email and read it which is the lowest response rate could be measured. Though the investment cost in email marketing is less the cost involved in designing and creation is high.
Incorporating more information in the lesser form
It has been seen that a very important and lengthy message can be delivered to a large number of people in a very short time. This can be processed in the form of SMS. SMS marketing delivers only the relevant information that actually of people’s concern. People are not interested in reading long messages just to get to its bottom line. They get irritated and often discard such message which is longer. Therefore, through SMS marketing, you can only deliver the precise and relevant information about your product and services. This holds about the qualitative approach being followed through SMS, and email marketing is following a quantitative approach. The lesser you tell, the more you get people’s attention as it builds up the curiosity.
No internet connectivity
Well, this can be the huge point in favor of SMS marketing which channelizes its marketing techniques without the help of any internet connectivity. There are people in remote areas those are not in the range of the internet and thus they are completely unaware of the internet world but still through SMS network connectivity they can get to know about the latest product and services in the market. People cannot rely on email marketing if in case the internet is out. People feel safer and more dependable on the SMS marketing ways as they can be operated even if they are not on the web.
High-end response rate
You could now easily assess that which marketing ways can actually get a high response rate and produce a higher Most of the time, emails are counted as spam and lead directly to the spam folder. People are not habitual to open any promotional email whereas the people are not that far away from their phones hence time to time they can easily check any SMS that comes pop up on their display screen. They are short and contain relevant information, and they can be read within a few minutes. Thus, most of the percentage of marketing campaigns are now channelizing through SMS.
Initiating an SMS marketing for the business product and services can be carried out and managed easily, and they get more turn around and high response rate as compared to email marketing. It is something that is hard to ignore.