Setting a goal for your digital marketing campaign for the upcoming year? You should know this key steps to shape your strategy to hit the key trends of digital marketing.
This is the seven digital marketing trends the will rock hit 2018 and beyond.
- Artificial Intelligence using voice commands
- Importance of reviews
- Reliable and trustworthy display ads
- Social media ads will skyrocket
- Online video will grow
- Emojis all around
US digital marketing spend will near $120 billion by 2020, representing almost of all media spend
Voice research will dominate digital
“Hearables” market to reach more than $40 billion by 2020. More than 50% of all searches will be voice searches by 2020.
Reviews will become the necessity
We already talk about how reviews have a big impact on SEO and sales, but their influence is only going to grow. Users give reviews of the same weight as personal recommendations.
In fact, 92 percent of consumers read online reviews for a better idea of the quality of a company, product, or service, and 90 percent say that positive reviews have sway on their final purchase decision.
Plus, positive reviews have a tangible effect on a business. Just improving your rating by one star can lead to an increase in revenue of anything from 5 to 9 percent. Reviews are particularly important in health care.
For instance, 62 percent of patients use them as the first step in their search to find a new doctor.
- 92% of consumers read online reviews
- 90% of consumers say positive reviews influenced their purchase decision
- 62% of patients use online reviews as a first step to find a new doctor
- A 1-star increase in online rating can lead to a 5-9% increase in revenue
Display ads will be more custom and interactive
Display ad spends for 2016 was $8,872. This is projected to increase to $10,820 by 2021
Social ads will take priority over display ads
Social media and budgets are projected to increase from $15,016 in 2016
to $32,977 by 2021
Online video will double by 2021
Approximately $9,252 was spent on online videos in 2016.
This is expected to increase to $20,891 by 2021.
Emojis will be an effective marketing tool
75% of men and 84% of women believe emojis are a better way to express their emotions than words
Expect to see more emojis popping up, including new emojis that allow users to better express how they feel.
These trends won’t wait for you, so better start preparing now than later. Stay aggressive and competitive, you need to reconsider how you are managing your marketing funds, produce high quality content that is voice-friendly (through keywords users are likely to use in voice search and by using a conversational writing style), and promote positivity more to your customers for them to leave you reviews — especially with emojis.
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