internet of things

Internet of Things: Trends to Look Out For In the Coming Years

With the downpour of new gadgets and better technology each year, we are left to imagine what the future of our world would be like. The Internet of things has revolutionized lives everywhere for everyone. Whether you are…

Changing Face of Broadcasting TV Ads

The Changing Face of Broadcasting TV Ads in India

TV ad broadcast powered by cloud technology has been a latest achievement in technology that has delivered an unprecedented amount of success to content owners by plummeting down unnecessary overheads that were earlier shooting up, owing to a…

ott Advertising

OTT Advertising is the Future of Digital TV Advertising

The advancing technology has changed the way information broadcasting industry functions. From normal video shots that used to be played on television that were controlled by multiple-system operator, we have come to time where one can even watch…

Geo targeting on TV

Why Geo-Targeting on TV is Crucial to Advertisement Industry?

Typically, Geo targeting on TV is a process in which the geographical location of end-viewers is identified and relevant content is broadcasted on their television sets. It simply aims at showcasing region-specific content that is characterized by the…

Broadcasting TV Ads

Leverage the Power of Cloud Based Broadcasting via TV Playout Automation

Cloud based broadcasting via TV playout automation has forever changed the way television is viewed in countries scattered all over the globe. There is no denying the fact that the induction of cloud technology has had a profound…